L’Oréal Paris Infaillible 24H Liquid Lipstick and Stick A lipstick that will enhance your lips for up to 24 hours. Apply L’Oréal Infaillible 24H Lipstick in two steps for a perfect finish: Step 1: Apply the liquid lipstick with color-rich, matte pigments for a flawless 24-hour finish. Its liquid texture, enriched with hyaluronic acid, sets on the lips without staining or cracking. Step 2: Once the liquid lipstick is dry, apply the color-enhancing moisturizing balm enriched with collagen. It adds shine, comfort, and softness to your lips. With this lipstick, you’ll achieve a fresh, streak-free effect all day long. This permanent lipstick won’t smudge, fade, or crack.