Max Factor Color Elixir Lipstick is formulated to provide up to 24 hours of wear. The Max Factor Color Elixir Lipstick ensures your lips stay vibrant all day. This sublime features a unique and nourishing formula of Factor Its formula, including vitamin E, provides your lips with continuous 24-hour care. This lipstick offers rich, intense color for an immediate effect. Comfortable to wear and lightweight, it glides easily and evenly on the lips. Experience the smooth application of Max Factor Color Elixir Lipstick. Available in a wide range of shades, from nude to brown, including pink and purple. Makeup Artist Tip: For optimal coverage, use Color Elixir Lip Liner to define and ensure all-day wear. Apply your Color Elixir Lipstick shade in one stroke, then apply multiple layers to achieve the desired intensity. Benefits: – Lipstick – Firm formula – Velvety, comfortable feel on lips – Nourishes and softens Contains antioxidants and vitamin E Leaves lips softer and smoother – Visible improvements after just 7 days – Satin finish Directions: – Apply to clean, dry lips – Use as needed to maximize the benefits of Factor