Maybelline lipstick has a rich liquid formula with sheer, matte shades. You coat your lips in intense color for 16 hours, without fading. Matte lipsticks can handle any challenge. They are long-lasting, smudge- and transfer-resistant. Step 1: Apply Maybelline matte lipstick to the center of your upper lip and follow the contours of your mouth downward. Step 2: Glide the lipstick over your lower lip to add color.